I think this is the first YouTube ad that I have actually watched in its entirety.
Amazingly, like most ads these days this one did not leave me with the dreaded “I just wasted a few moments of my life that I will never get back” feeling. If I was an iPhone user Google would have successfully accomplished their mission in making me use their Google Map application more than I hypothetically would have done in the past.
I believe that great ads do more than just blab about the product before they then tell viewers to buy it. Great ads evoke an emotion that makes you WANT to buy the product - this advertisement for Google Maps did just that. Although it ran a little over two minutes, the length of it all really did not phase me. From the first moment I was engaged because I heard people like me - actual people and not actors - in the background. From there, they continued to let the victims and the rescuers tell their story without interruptions. It was not until more than half way in did they mention the actual product.THAT RIGHT THERE…can you say golden? It shows that this was more than the average persuasive ad but one that the public could relate to. That’s what people want to see. That’s what will get people thinking about products long after the hype has faded.
To see more of these type of “ads” Google uploaded onto YouTube, click this link . You won’t regret that you did.