Kieran Reilly   |   http://kieranreilly.com

“Pears Soap was something I always remembered my Granny having when I was little. Where did it go? I tried to bring back a nostalgic feeling to the soap by using elements the company had previously discarded in order for a more ‘contemporary look’. I redesigned their logo, wrapped the soap in a wax map because I felt the soap had really forgotten where it came from.”

Kieran Reilly is a graphic designer, based in Glasgow, Scotland. Focused on advertising, branding and typography.

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I love this new design, the repackaging, and the whole vibe. It’s granny’s soap for the grandchild’s generation. It has everything that would attract a new audience but just enough of the former look to keep the old. Kieran Reilly, you did a fantastic job. Makes me want to rummage through my parents’ closet (or bathroom) to see what I can bring forth to this age.